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HOT OFF THE PRESS . . .


What Do Clients Really Want From a Ghostwriter or Editor? Desires, Expectations, and the Path to a Satisfying Collaboration
Every client I have worked with brings a unique story and a set of hopes to the writing table. Some arrive with a clear vision, others...
Rachel Arterberry
Jun 12, 20254 min read


The Frustrations of Going It Alone: What Keeps Thought Leaders from Delegating Their Writing?
I remember the first time a client confided in me about her exhaustion from trying to do it all. She was a respected consultant, known...
Rachel Arterberry
Jun 9, 20254 min read


Why Am I Hesitant to Hire a Ghostwriter? Understanding the Real Fears Behind the Decision
When I sit down with a new client who’s considering ghostwriting, the conversation rarely begins with logistics. It usually starts with a...
Rachel Arterberry
Jun 8, 20254 min read


The Rise of Bundled Ghostwriting Services: Why Authors Want More Than Just Words
A few years ago, most ghostwriters considered their job done once the manuscript was finished. But the publishing world has changed. More...
Rachel Arterberry
Jun 3, 20253 min read


How to Tell Your Story Authentically in a World Obsessed with AI
A few months ago, a longtime client, a coach with a thriving practice, confided in me. She’d been experimenting with AI writing tools,...
Rachel Arterberry
Jun 3, 20254 min read


Ghostwriter vs. Author: Who Really Tells the Story?
When you pick up a book, whether it’s a gripping memoir, a business bestseller, or a thought-provoking self-help guide, do you ever...
Rachel Arterberry
May 30, 20255 min read


Why Ghostwriting Isn't Just for Celebrities Anymore
Let’s start by busting the biggest myth: ghostwriting is not an exclusive club for A-listers. In fact, the majority of ghostwriting...
Rachel Arterberry
May 28, 20255 min read


The Legal Side of Ghostwriting: What You Need to Know
If you’re thinking about hiring a ghostwriter or stepping into the world of ghostwriting yourself, there’s one topic you can’t afford to...
Rachel Arterberry
May 22, 20255 min read


Behind the Scenes: What Does a Ghost Editor Really Do?
Introduction Have you ever closed a book and wondered who helped the author shape those unforgettable pages? Most readers imagine a...
Rachel Arterberry
May 22, 20257 min read


What If Hiring a Ghostwriter Ends Up Being a Waste of Money?
Hiring a ghostwriter is an investment, and like any investment, there’s always a fear: What if it doesn’t pay off? What if I don’t get...
Rachel Arterberry
Mar 31, 20252 min read


Writing for SEO: Why Google and Readers Both Matter
SEO is one of the most misunderstood aspects of content writing. Some people believe it’s all about stuffing as many keywords as possible...
Rachel Arterberry
Mar 31, 20252 min read


What is the Difference Between a Ghostwriter and an Editor?
In the world of writing and publishing, two key roles often come up: ghostwriters and editors. While both are crucial to the creation of...
Rachel Arterberry
Mar 30, 20253 min read


Copy editing: What does it really mean?
Within the world of professional writing, there exists an art form unknown to many around the world. Unfamiliar to many and mastered by...
Rachel Arterberry
Mar 30, 20253 min read


What If No One Cares About My Book? – Overcoming the Fear of Irrelevance
You’ve thought about writing a book. You know it could help establish your credibility, expand your influence, or leave a lasting impact...
Rachel Arterberry
Mar 29, 20252 min read


Why Some Blogs Fail (And How to Fix Yours)
Your business blog is live, you’re posting consistently, and you’ve followed SEO best practices—but nothing is happening. No traffic. No...
Rachel Arterberry
Mar 29, 20253 min read


The Connection Between Thought Leadership and Publishing
Many professionals aspire to be recognized as thought leaders, yet they often struggle to build credibility beyond their immediate...
Rachel Arterberry
Mar 28, 20251 min read


Does My Manuscript Need Editing
As a writer, it’s easy to fall in love with your manuscript, but no matter how great you think your writing is, it’s absolutely necessary...
Rachel Arterberry
Mar 28, 20253 min read


The ROI of Hiring a Professional Writer
For many business owners and professionals, hiring a professional writer feels like an unnecessary expense. After all, if you’re capable...
Rachel Arterberry
Mar 27, 20251 min read


Why Thought Leaders Need Ghostwriters (Even If They’re Great Writers)
Many thought leaders and industry experts assume that because they can write well, they don’t need a ghostwriter. But being a great...
Rachel Arterberry
Mar 27, 20252 min read


Why Books Are One of the Most Powerful Tools for Any Industry
No matter what industry you’re in, a book is one of the most valuable assets you can create for your brand. It’s more than just words on...
Rachel Arterberry
Mar 26, 20251 min read
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