Hiring a ghostwriter to write a book probably seems like a beneficial thing to do. Hiring a ghostwriter to write blog articles for a website is also largely beneficial, but it might not be so obvious. If a business owner is looking to drive more traffic to their site and create more engagement through blog writing but doesn’t have the time to do it, a ghostwriter can be a great solution.
Benefits of Hiring a Ghostwriter
With so many tasks at hand to keep a business running smoothly, you may spend more time “in” the business than “on” the business. As your business grows and expands, it is important to maintain its momentum by creating processes and a marketing strategy to attract customers to your business. How can you possibly include writing blog articles into your already busy schedule? Well, the answer is that you do not have to.
Hiring a ghostwriter can help you work on your business more efficiently. The following are three benefits of hiring a ghostwriter for your blog articles.
1. Blog Writing Builds Trust
Blogs on a website do many things to improve the legitimacy of that site. A lengthy and well-written blog post can prove expertise, create trust with possible clients, and keep people coming back to a site time and again to have their questions answered. When a blog is updated often enough on a website, it helps the site to become more highly rated in search engines like Google. This, of course, means more people will head to that business’ site in search of their product or service.
While the reasons to include a blog on a business website are many, the time that a business owner might have to write them is limited. In addition to lack of time, when writing isn’t a strong suit for a business owner, the frustration may not feel worth it. This is when hiring a ghostwriter to create blog articles would be a wise investment.
2. Drives Traffic
Updating a blog with regularity can help with the search engine optimization (SEO) of a website. Improving SEO means that when a potential client searches for a product or service using keywords, a business’ website is closer to the top of sites that appear. Business owners want their sites to be easy to find and for the most possible people to be driven to them.
The systems that search engines use to rank websites rely on certain analytics, and part of that data includes how many pages are on a site and how often they are updated. Another consideration by search engines is how much engagement occurs between potential leads and the site. Having a frequently updated blog provides opportunities for clients and potential clients to not only return to a site time and again but also to share the blog content on social media and potentially greatly widen the reach of the site.
Hiring a ghostwriter to write these articles is paramount because they have the time and experience to write blog articles often enough to improve SEO. They will also adapt their voice to consistently match a business’ tone and style.
3. Improves SEO
Search engine optimization is among the most important aspects of owning a business in today's technologically-driven society. Millions of sites exist for any given topic, and it is easy to get lost in the shuffle. A business needs to be near the top of the food chain when the keywords for their business are searched. The closer to the first page of search results, the better. Hiring a ghostwriter to write blogs for a website is an excellent way of improving SEO without having to pay exorbitant fees or spend a lot of time and energy constantly updating the site.
Considering Hiring a Ghostwriter for a Blog on Your Website? Let Making A Way Writing Provide You With the Help You Need
At Making A Way Writing Services, we understand the importance of visibility for your website, and we are experienced in exactly how to improve it. We have a team of professionals ready to take on the task of ghostwriting your blog to help bring your business to the next level. Contact us at rachel@makingawaywriting.com today.