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5 Reasons Blogging is Important for Small Business Owners

Updated: Sep 27, 2023

In order for someone to find your website, they would need to search for your business name. This is clearly not helpful for directing new traffic to your site, considering those searchers may not know your business name. There are also ways to improve your site's rankings, one of the most effective being writing a blog. Blog writing may not be intuitive, but it is a critical asset in helping to attract and retain customers.

Benefits of Blogging for Small Businesses

Here are just several reasons why blogging is important for small business owners.

1. Improved SEO

There are many benefits that blogs add to your site, including:

  • Improved SEO

  • Social Media Opportunities

  • More Indexed Pages on Your Site

  • Drives More Traffic to Your Website

  • Established Authority in Your Field

Adding a blog to your site allows for adding more indexed pages with newly updated data, which will make your website more visible. This is considered improving your search engine optimization (SEO). When new potential visitors search keywords related to your business, your website is more likely to appear in their search results if your blog includes those keywords. Each time you create and publish a new blog post, you create one more indexed page on your website. Search engines like Google will rank your website higher on their search engine results page (SERP) when your website has more indexed pages. Simply put, companies with more blogs on their site tend to generate more traffic.

2. Improving Social Media Reach

Every time you post on your blog, you create an opportunity for viewers to share new content on their social networks. Popular media we all use—Facebook, Instagram, Twitter, LinkedIn—are all platforms where your content can be shown to a broader range of people, exposing you to groups who otherwise never would have known about you. These people can become potential new visitors who interact with your business. Your blog can also conveniently serve as a well of content that can be dipped into whenever you need a new social post to publish.

3. Calls to Action

The call to action at the end of your blog post is a great way to turn the traffic on your site into new leads. Asking visitors to take action at the end of your blog post is a way to encourage them to engage with your site. This can also be done by including a link with a free e-book, webinar, or trial—anything that provides value. This will help you capture the data of new visitors who are brought to a landing page where they provide contact information that you can use to create new leads.

4. Establishing Authority

Blogs typically answer frequently asked questions with detail and masterful knowledge. Potential customers looking for answers about your products and services will be led to your blog posts. The more information about your product that you have available, the more confidence visitors will have in your ability to solve their problems. Consistently offering new and valuable content creates a sense of expertise, which sets you apart from the competition. Establishing yourself as an authority in your field with a blog is one important way to create lasting results within your business.

5. Opportunities to Share

If there is an important event coming up that your business wants to share, a blog is the perfect place to do it. The same goes for a dazzling accomplishment, a change in staffing or policy, or a brilliant new product. Writing and publishing a blog post about news on your site is a way for people to feel connected to you and included in the journey of your business. This also increases the likelihood that announcements for business events reach a larger audience.

Blogging Expertise at Your Fingertips at Making A Way Writing

Adding a blog to your business’ website can bring your enterprise to the next level. These are only a few of the many benefits of having a blog on your website, and the payoff continues to grow. Let Making A Way Writing Services be the company that adds this value to your site, joining you on the journey of growing your business and improving your visibility. Reach out to learn more about how we can help you reap the benefits of blogging at 203-645-2000 or message us at

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